In the AI Digital Marketing Specialist course, you’ll learn how people use the internet to share ideas, promote products, support causes, and connect with the right audience.
You’ll start with the basics, like figuring out who your target audience is, creating a brand, writing catchy headlines, choosing strong images, and making clear calls-to-action. You’ll also learn how AI can help you brainstorm ideas, organize your thoughts, write marketing messages, and improve your work.
As you move through the course, you’ll build bigger projects. You’ll create social media posts, ads, emails, landing pages, forms, content plans, and full marketing campaigns. You’ll learn how different AI tools can work together and how to check your work before anything is considered finished.
A big part of the course is learning to use AI responsibly. You’ll practice protecting private information, avoiding copied work, checking facts, spotting AI mistakes, and remembering that AI can help—but you are still the person making the final decision.
By the end of the course, you’ll complete five portfolio projects that show what you learned: a personal brand and content plan, a local business ad plan, an awareness or donation campaign, an ad review and improvement project, and a final digital marketing capstone.
By the time you finish all 50 lessons, you’ll have practiced how to plan, create, test, improve, and review digital marketing with AI—and you’ll have a collection of projects to show what you can do.